Speech writing

Speeches are held for a variety of occasions, in the private sphere at a celebration, for example, as well as on official occasions, a grand opening, at meetings or in the professional field at meetings and seminars.

Basically, regardless of the occasion, all speeches have one thing in common:

if they do not have a clear structure, the audience will turn away in a very short time. This in turn is due either to the fact that the speech is simply boring and the audience wants a quick end, or because the speech is so complicated that the audience can not follow it and does not know what the speaker actually wants to convey.

Now, of course, the question arises of how someone can write such a speech that listens to the audience from beginning to end. Basically, it is not so difficult to write successful speeches and even those who have little experience with writing, this can certainly learn.

Instructions and tips to write a speech

There are plenty of tips and tricks to make speeches interesting, but perhaps the most important tip is to follow a fairly simple guide to writing a speech.

This is that a speech should always be divided into a beginning, a middle part and a conclusion. This gives the speech a clear structure that any listener can easily follow.

If you want to write a successful speech, you need a good start first. The audience decides within the first sentences whether they want to listen to the speaker or not. If the beginning of the speech is boring, uninteresting or meaningless, the audience turns away and it is very difficult to regain the attention.

To write a speech with a good beginning, there are several possibilities:

So the speech can begin with a rhetorical question, with a quote, with a joke or with an exciting story. In addition, a provocation or the presentation of a picture or an object are also effective. All in all, the starting point is to attract the public’s attention and interest.

By the way, it is also part of the good sound to welcome your audience.

The main part of a speech deals then with the actual topic. Again, there are different ways in which the content can be structured and presented. One variant consists in arranging the contents chronologically, which makes sense, for example, when explaining complicated facts or when showing stories and developments.

Another possibility is to combine narrative elements with sober facts. Dry theories as well as rather boring data and facts become much more interesting and digestible when they are livened up by quotes, anecdotes and entertaining examples.

In addition, a speech comes to life when positive and negative aspects alternate, such as advantages and disadvantages or pros and cons.

Another possibility is the method of the red thread:

Here we work with a picture that runs through the whole speech. The image should be a very simple image of everyday life, such as a plant that needs to be nurtured and cared for to grow and thrive, or a garment that is one of your favorite clothes, although it is already washed out, worn out and maybe not that modern anymore.

The final part then brings the message of the speech to the point. If the author wants to write a speech that remains in positive memory to the listeners, he can resort to different means. For example, he can repeat a sentence from its opening part to close the circle, or ask the audience for a specific action.

In addition, the speech can end with a thoughtful remark or with a question that makes the audience to make their own thoughts on the topic addressed.

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